Love Letter to K
A Montréal-led merch campaign for gender-affirming care, community solidarity, and policy visibility.
Our Story
The campaign began with one person’s heartbreak and the refusal to let that heartbreak stay private.
In 2025, our founder fell in love with K. They were scheduled to receive gender-affirming care, but as their scheduled date (and wedding) was approaching, the funding was pulled and timelines were delayed.
Delays are not abstract; they shape bodies, relationships, plans, and mental health.
Gender-affirming care is essential health care and needs our support. We aim to to raise awareness, reduce the burden on trans people waiting for surgery, and show that queer allies are behind them.
This project is a Love Letter to K and to everyone being asked to carry uncertainty, cost, and delay alone.
What began as a love letter to my human has grown into a love letter to an entire community.
On Thursday, August 6, we are bringing that love letter to life at LeNadia Bar during Wild Pride.
Join us for a beautiful evening created by queer Montréalers, for queer Montréalers.
A celebration of the artists, models, makers, activists and community members who remind us that joy itself can be an act of resistance.
CELEBRATE WITH USMontréal WILD PRIDE 2026
The evening will feature:
The launch of our limited-edition Love Letter to K collection, created with queer and trans Montréal artists
A letter-writing station where you can share messages of love, solidarity and hope
Trans voices and stories from our community
Music, drinks, art, connection and the people who brought this campaign to life
Ways to learn, take action and stand alongside trans and gender-diverse communities in Québec
Proceeds from the tickets and merchandise will support work advancing access to gender-affirming care.
This is a party. This is a protest. This is a love letter.
Come dance with us. Write something tender. Wear something loud. Help us fill LeNadia with the kind of love that refuses to look away and the kind of joy no funding cut can take from us.
For K. For trans rights. For every person who deserves to receive the care they need, when they need it.
THE COLLECTIONArt you want to wear. A cause worth carrying.
Made by queer and trans artists, models and producers, all from Montréal
Femme Dykes Tee
The signature silhouette in pink and blue — trans flag colours rendered in bold activist art. Screen printed on heavyweight black cotton.
Cathedral Denim Jacket
Gothic Triptych embroidery on black denim. A raised fist through stained glass - “Dykes for Trans Rights.”
Limited run, made in Montreal.
Life’s Too Short Tee
A clear message embroidered in pink and blue: “Life’s too short to hold onto hate.”
“My partner had worked so hard to reach this point. They hoped to feel affirmed in their body before our wedding at the end of the summer.
Then the timeline changed. I saw the devastation up close, and I could not look away.”
Local & In Love
When Ieman fell in love with K, she fell in love with Montréal as well.
This campaign is developed by queer artists in Montréal. From the founder, to the graphic artist, to the models, to the photographer… the spirit of this team is local.
We’re partnering with allies to help share this project with a wider audience.